My blog has no USP.
I’ve known this for a while. But now it’s really starting to bother me. And it’s affecting my writing because I have no clear theme so I’m drifting from topic to topic. If it’s irritating me, it must be annoying the hell out of you. You want to know what you’re coming here to read. At the moment it’s like a Lucky Dip. Will you get a Sherbet Dib Dab or a slimy rubber snake?
Everything needs a USP to survive. Especially when there are a lot of similar products out there. You don’t go into a shop to buy a new pair of trainers and go for the boring grey ones with no branding, do you? No, you go for the neon green ones that promise to enhance your performance and shave five minutes off your PB. No, I don’t know where you get these. I made them up, ok?
Well, at the moment my blog might be a boring grey running shoe. And you deserve a refund.
Fortunately, my very talented stylist friend has an equally talented other half who is in the process of rebranding my blog for me. But I’ve had to put off the meeting twice as I do not want to appear vague. I want to be focused, inspired and visionary whilst sipping a latte. I’m not hoping for an OBE or anything. I just want to be able to tell him what my blog is about.
And there’s that vague feeling again.
I started the blog to support the release of my book, Up the Duff without a Paddle. Because my very talented web developer told me to. And sometimes, I do as I’m told. Especially because he is quite frank with me. And I’m not paying him. Yet. He says encouraging things like, ‘You don’t have time for dinner, you have a brand to build.’
With resolve like that, I should actually get him to help me parent Beaver.
I think the idea is that I blog, people like my writing style and might buy my book. That’s my loose interpretation. But, I feel like the blog needs some direction. It isn’t even supposed to be called Up the Duff without a Paddle. That’s just my temporary banner whilst I’m establishing what I’m doing. For the next three hundred and forty years. Yawn.
Other people’s blogs I’m enjoying have a clear angle. There are blogs on motherhood, writing and social media to name a few. They all have brilliant branding and catchy domain names. And they all do what they promise.
I feel like if I had a catchy domain name, it would focus my writing. Say I was genuinely called Up the Duff without a Paddle. You’d come to me expecting tales of pregnancy. And I could deliver, post after post. Pardon the pun.
All I know right now is that I need a USP. A hook.
Possibly one that I can hang myself on.
Footnote: as this blog literally goes to press I am amazed to find myself included in the Newbie Tuesday line up at Brit Mums (Britain’s biggest collective of lifestyle bloggers and social influencers) where I am described as being ‘bloody brilliant.’ Wow. Do I love that phrase? Do I ever. THANK YOU. Perhaps I won’t need that hook after all…