… to the launch of my NEW LOOK BLOG.
So please help yourself to a virtual Bellini, enjoy the music (I’m listening to Daft Punk’s Get Lucky). And mingle.
Goodness. These virtual launches are tricky eh?
But I had to mark the occasion. Any which way. After all, it is because of you lovely people who loyally read my posts that I have a blog worth rebranding after only three months. And you’ve also influenced the new look by telling me what you think my blog is. And, more importantly, what it isn’t.
If you’re only just joining us, let me fill you in. A month or so ago I was worried that my blog was a boring old running shoe. No USP. No angle. I had to put off my rebranding meeting with very talented graphic designer twice because I wanted to appear focused, inspired and visionary whilst sipping a latte. The truth is, all I was feeling was VAGUE.
It turned out to be one of my most popular posts with many of you disagreeing and saying that my blog does in fact have a USP. This was one occasion where I was very happy to be wrong. ‘You are your USP!’ you said. ‘Fab and accessible writing style. You share your day to day life in a way, which makes complete strangers engage with you.’ Excuse me for a moment whilst I dust off my trumpet.
So I shared all your thoughts with very talented graphic designer and he came up with several ideas. All brilliant. All very different. But the minute he showed me this one, I knew it was THE ONE. The initial version didn’t have any pink in it and Daddy Pig was concerned. ‘Pink is your brand,’ he argued. A couple of others chipped in and said they see pink and think of me. Well, better than seeing red, I suppose.
‘What do you think?’ I asked very talented graphic designer.
‘I think if you were Virgin, this might be more of a concern,’ he said.
He had a point. A good one. But we snuck a little pink back in anyway. You know, just in case I one day rival Richard Branson.
I hope you like the new look.
It’s certainly not a boring old running shoe.
Footnote: I would like to say a BIG thank you to very talented graphic designer who also designed my book cover. He does, of course, have a name and you can find him here. Focused, inspired and visionary. Also likes a Latte. Oh and patient. You have to be to work with me. The vague one.